Build great digital products
We believe that great digital products enhance all our lives. How you build products, align teams, and measure results matters. Improve it with the Product Map.
How to build products
Finding Success in Product Development with the Key Principles: Prioritizing User Needs and Competent Execution.
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When you build the right thing right, you will be successful.
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The right thing: users really care
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The thing right: competent execution
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Make sure to find the right thing first, before building it right.
“There is nothing quite so useless as doing with great efficiency something that should not be done at all.”
Speak the product language
Product Terminology
Understand the domain for effective communication. It ensures clarity, alignment, and collaboration throughout the product development lifecycle.
Product Discovery
With Product Discovery you find out what will be of value
Identify and define user needs and pain points through research and analysis. It's about understanding the problems that the product should address.
Find features or products that directly tackle the problems identified in the problem space. It's about turning ideas into actionable solutions for users.
The broader external environment. Factors like market size and dynamics are crucial to make informed decisions for ensuring its success.
Product Delivery
With Product Delivery you find ways how to generate value
Prototypes help to visualize and test ideas, gather feedback, and validate concepts. They are often low-fidelity and serve as a proof of concept.
An MVP is the most basic version of a product that contains just enough features and functionality to be released to early adopters or a limited user base.
The full product represents the comprehensive and finalized version of a product that incorporates all planned features, functionalities, and enhancements.
Next level thinking
The Product Map
A visual representation summarizing the product cycle. Align stakeholders and ensure a shared understanding of the product development.
